Welcome to the Future of Market Research: Introducing Odience’s Virtual Surveys and Focus Groups

Gaetano

Product Marketing

• 7 minutes read

Odience transforms market research with Digital Twins and Generative AI, providing fast, bias-free, and accessible insights. Create virtual panels for surveys, focus groups, and persona interviews to test campaigns, refine products, and analyze trends. Up to 90x faster and 90% cheaper, Odience simplifies insights for everyone. Join the GAP program to lead the future.

Why Do We Need a New Approach?

Let’s be honest—market research can be a hassle. It’s time-consuming, expensive, and riddled with biases and logistical challenges. Meanwhile, consumers are evolving faster than ever, leaving traditional methods struggling to keep up.

That’s where Odience changes the game. Built to break these barriers, our platform delivers unmatched scalability, bias-free insights, and groundbreaking innovation. In short, we make market research smarter, faster, and more effective.

Curious? In this article, we’ll show you how Odience works, why Generative AI is your next superpower, and how it will transform your approach to market intelligence.

What Makes Odience Different?

Imagine having a panel of respondents that’s always available, never biased, and ready to provide insights in real time. Sounds revolutionary, right? That’s exactly what Odience delivers with Digital Twins and real-time testing at its core.

• Goodbye, Bias: Get pure, unbiased insights from virtual consumers.
• Unlimited Scalability: Run surveys and focus groups without logistical headaches.
• Cost Savings Over 90%: Forget hefty research costs—get actionable insights at a fraction of the price.

What Is Odience, and How Does It Work?

Odience is a SaaS consumer intelligence tool tailored for marketers, strategists, and researchers. Using Digital Twins—virtual replicas of real consumers—it delivers precise, actionable insights without the usual limitations of traditional methods.

The best part? Odience is 100% conversational. No technical or analytical expertise required—just ask your questions, and our system provides instant, easy-to-digest answers.

How It Works

1. Set Up Your Panel Using a conversational approach, you’ll define your panel’s parameters with the help of a virtual agent. Odience then analyzes real-world opinions and experiences to create Digital Twins, virtual profiles that mirror your target audience’s traits and behaviors.

2. Run Virtual Studies With your panel ready, Odience supports various research formats:

   • Persona Interviews: Conduct simulated interviews with audience segments.
   • Virtual Surveys & Focus Groups: Collect both quantitative and qualitative data to validate hypotheses, explore trends, and gather feedback.
   • Ask Dashboards: Dive deeper into specific datasets for strategic insights.

Everything in Your Workspace

Odience provides you with a Workspace organized into five key sections that visually represent your Panel:

• Personas: A snapshot of your consumers’ distinctive traits, enabling you to precisely identify their behavioral profiles.
• Sociodemo: An analysis of key demographics to understand the social and economic context of your audience.
• Interest: A focus on your target’s interests and passions to uncover what truly motivates them.
• Mood: Monitoring prevailing emotions to capture moods and reactions.
• Context: Insights into the environment and conditions influencing your audience’s behavior.

This structured approach gives you a deep, personalized understanding of your audience, all within an intuitive and easy-to-navigate interface.

Why Does Odience Stand Out?

Odience’s innovation rests on three key pillars:

• Digital Twins: By blending real opinions with synthetic data, Digital Twins offer precise, bias-free insights that redefine how you understand your audience.
• Agent-Based Structure: Virtual agents guide you seamlessly, replicating the expertise of analysts and strategists.
• 100% Conversational: If you can chat, you can use Odience—making advanced market research accessible to everyone.

Core Features That Change the Game

• Virtual Account Executive A digital guide that helps you configure panels and define research objectives with ease.
• Odience Talk Chat directly with Personas—aggregated virtual users that share specific traits for targeted insights.
• Odience Ask An intelligent virtual analyst that understands every detail of your dataset and delivers strategic insights with just a simple question.
• Virtual Surveys Create conversational questionnaires and engage your panel’s Digital Twins to answer key questions in flexible formats, including single-choice, multiple-choice, open-ended, or Likert scale.
• Virtual Focus Groups Simulate discussions with up to six Digital Twins at the same time, moderated by a virtual agent. Perfect for gathering detailed feedback on the themes outlined in your brief.

All these features are accessible through your Panel Workspace, which is organized into intuitive dashboards—ready for you to analyze and act on effortlessly.

Use Cases: How Odience Transforms Your Work

With Odience, you can uncover emerging trends thanks to Digital Twins, which analyze consumer behaviors and preferences. Here’s a typical example of market research in action: imagine a cosmetics brand identifying a growing demand for sustainable products, allowing them to adapt their strategies in real time.

You can also test advertising messages or creative concepts directly with your virtual panel. For instance, a clothing company could experiment with a slogan for a summer campaign and receive valuable feedback within minutes to refine the message.

During new product development, virtual focus groups allow you to gather detailed opinions. A tech device manufacturer, for example, might gain insights into design features most appreciated by a young, innovative target audience.

Finally, Odience lets you evaluate your brand’s perception compared to competitors. For example, a restaurant chain might discover it’s perceived as more accessible but less exclusive than its rivals, guiding strategic decisions to highlight its unique value.

Getting Started with Odience

Become a pioneer of Generative Market Research through our exclusive GAP (GenAI Advisory Program):

• Access Odience via the GAP program—an exclusive opportunity to preview the future of market research.
• Get a dedicated license for early access to new features, premium support, and the chance to explore Digital Twins and virtual market studies before anyone else.
• Participate in personalized training sessions and receive ongoing assistance with guides, tutorials, and our expert team at your service.

With GAP, you become part of an ecosystem designed for innovators ready to redefine the standards of market research.

The Roadmap: The Future of Odience

What’s Next?

• Continuous Improvement: Ongoing enhancements to Generative AI features to stay ahead of market trends and make the most of available models.
• Deeper Agent Integration: A more granular and vertical approach toward agent-based systems, aligned with the evolution of Large Action Models (LAMs).
• Interactive Output Formats: Transitioning to increasingly multimedia, audiovisual, and interactive formats.

Our Vision Odience is more than just a product—it’s a revolution. We aim to transform market research into an accessible, innovative, and unprecedented process. The GAP (GenAI Advisory Program) is a cornerstone of this mission, giving pioneers of Generative Market Research early access to all upcoming innovations.

The Future Begins with You and Odience

Every major innovation needs pioneers, and Odience is your chance to be at the forefront of the market research revolution. With Digital Twins, a fully conversational approach, and the support of our GAP (GenAI Advisory Program), we’re rewriting the rules of the game.

Join the new era of market research:

• Become a Generative Market Research pioneer through the GAP program.