# Welcome to the Future of Market Research: Introducing Odience’s Virtual Surveys and Focus Groups

Gaetano

Product Marketing

- 7 minutes read

Odience transforms market research with Digital Twins and Generative AI, providing fast, bias-free, and accessible insights. Create virtual panels for surveys, focus groups, and persona interviews to test campaigns, refine products, and analyze trends. Up to 90x faster and 90% cheaper, Odience simplifies insights for everyone. Join the GAP program to lead the future.

## **Why Do We Need a New Approach?**

**Let’s be honest**—market research can be a hassle. It’s time-consuming, expensive, and riddled with biases and logistical challenges. Meanwhile, consumers are evolving faster than ever, leaving traditional methods struggling to keep up.

**That’s where Odience changes the game.** Built to break these barriers, our platform delivers unmatched scalability, bias-free insights, and groundbreaking innovation. In short, we make market research smarter, faster, and more effective.

**Curious?** In this article, we’ll show you how Odience works, why **Generative AI** is your next superpower, and how it will transform your approach to market intelligence.

## **What Makes Odience Different?**

Imagine having a panel of respondents that’s always available, never biased, and ready to provide insights in real time. Sounds revolutionary, right? That’s exactly what Odience delivers with **Digital Twins** and **real-time testing** at its core.

- **Goodbye, Bias:** Get pure, unbiased insights from virtual consumers.  
- **Unlimited Scalability:** Run surveys and focus groups without logistical headaches.  
- **Cost Savings Over 90%:** Forget hefty research costs—get actionable insights at a fraction of the price.

## **What Is Odience, and How Does It Work?**

Odience is a **SaaS consumer intelligence tool** tailored for marketers, strategists, and researchers. Using Digital Twins—virtual replicas of real consumers—it delivers precise, actionable insights without the usual limitations of traditional methods.

The best part? Odience is **100% conversational**. No technical or analytical expertise required—just ask your questions, and our system provides instant, easy-to-digest answers.

### **How It Works**

1. **Set Up Your Panel** Using a conversational approach, you’ll define your panel’s parameters with the help of a **virtual agent**. Odience then analyzes real-world opinions and experiences to create **Digital Twins**, virtual profiles that mirror your target audience’s traits and behaviors.
   
2. **Run Virtual Studies** With your panel ready, Odience supports various research formats:
   - **Persona Interviews:** Conduct simulated interviews with audience segments.
   - **Virtual Surveys & Focus Groups:** Collect both quantitative and qualitative data to validate hypotheses, explore trends, and gather feedback.
   - **Ask Dashboards:** Dive deeper into specific datasets for strategic insights.

### **Everything in Your Workspace**

Odience provides you with a **Workspace** organized into five key sections that visually represent your Panel:

- **Personas:** A snapshot of your consumers’ distinctive traits, enabling you to precisely identify their behavioral profiles.
- **Sociodemo:** An analysis of key demographics to understand the social and economic context of your audience.
- **Interest:** A focus on your target’s interests and passions to uncover what truly motivates them.
- **Mood:** Monitoring prevailing emotions to capture moods and reactions.
- **Context:** Insights into the environment and conditions influencing your audience’s behavior.

This structured approach gives you a deep, **personalized understanding** of your audience, all within an intuitive and **easy-to-navigate interface**.

## **Why Does Odience Stand Out?**

### Odience’s innovation rests on three key pillars:
- **Digital Twins:** By blending real opinions with synthetic data, Digital Twins offer precise, bias-free insights that redefine how you understand your audience.
- **Agent-Based Structure:** Virtual agents guide you seamlessly, replicating the expertise of analysts and strategists.
- **100% Conversational:** If you can chat, you can use Odience—making advanced market research accessible to everyone.

## **Core Features That Change the Game**

- **Virtual Account Executive** A digital guide that helps you configure panels and define research objectives with ease.
- **Odience Talk** Chat directly with Personas—aggregated virtual users that share specific traits for targeted insights.
- **Odience Ask** An intelligent virtual analyst that understands every detail of your dataset and delivers strategic insights with just a simple question.
- **Virtual Surveys** Create conversational questionnaires and engage your panel’s Digital Twins to answer key questions in flexible formats, including single-choice, multiple-choice, open-ended, or Likert scale.
- **Virtual Focus Groups** Simulate discussions with up to six Digital Twins at the same time, moderated by a virtual agent. Perfect for gathering detailed feedback on the themes outlined in your brief.

All these features are accessible through your **Panel Workspace**, which is organized into intuitive dashboards—ready for you to analyze and act on effortlessly.

## **Use Cases: How Odience Transforms Your Work**

With Odience, you can uncover emerging trends thanks to **Digital Twins**, which analyze **consumer behaviors and preferences**. Here’s a typical example of market research in action: imagine a cosmetics brand identifying a growing demand for sustainable products, allowing them to adapt their strategies in real time.

You can also **test advertising messages or creative concepts** directly with your virtual panel. For instance, a clothing company could experiment with a slogan for a summer campaign and receive valuable feedback within minutes to refine the message.

During **new product development**, virtual focus groups allow you to gather detailed opinions. A tech device manufacturer, for example, might gain insights into design features most appreciated by a young, innovative target audience.

Finally, Odience lets you **evaluate your brand’s perception** compared to competitors. For example, a restaurant chain might discover it’s perceived as more accessible but less exclusive than its rivals, guiding strategic decisions to highlight its unique value.

## **Getting Started with Odience**

**Become a pioneer of Generative Market Research through our exclusive GAP (GenAI Advisory Program):**
- **Access Odience** via the GAP program—an exclusive opportunity to preview the future of market research.
- **Get a dedicated license** for early access to new features, premium support, and the chance to explore Digital Twins and virtual market studies before anyone else.
- **Participate in personalized training sessions** and receive ongoing assistance with guides, tutorials, and our expert team at your service.

With **GAP**, you become part of an ecosystem designed for innovators ready to **redefine the standards of market research**.

## **The Roadmap: The Future of Odience**

**What’s Next?**
- **Continuous Improvement:** Ongoing enhancements to Generative AI features to stay ahead of market trends and make the most of available models.
- **Deeper Agent Integration:** A more granular and vertical approach toward agent-based systems, aligned with the evolution of Large Action Models (LAMs).
- **Interactive Output Formats:** Transitioning to increasingly multimedia, audiovisual, and interactive formats.

**Our Vision**
Odience is more than just a product—it’s a revolution. We aim to transform market research into an accessible, innovative, and unprecedented process. The **GAP (GenAI Advisory Program)** is a cornerstone of this mission, giving pioneers of Generative Market Research early access to all upcoming innovations.

## **The Future Begins with You and Odience**

Every major innovation needs pioneers, and Odience is your chance to be at the forefront of the market research revolution. With **Digital Twins**, a fully conversational approach, and the support of our **GAP (GenAI Advisory Program)**, we’re rewriting the rules of the game.

**Join the new era of market research:**
- **Become a Generative Market Research pioneer** through the GAP program.