# Transform market research with generative artificial intelligence

**Market research is undergoing its biggest transformation.**

**Odience** revolutionizes the way you **understand your consumers** by combining **artificial intelligence with Digital Twins** to provide immediate and **accurate insights**.

### 4 Ways to revolutionize your research

Discover **innovative tools** to simplify and enhance the decision-making process: **intuitive conversations** to create effortless briefs, **digital twins for limitless focus groups**, **dynamic interactions** with **personas based on real data**, and an AI copilot that transforms data into **strategic insights through simple dialogue**.

### Brief in natural language

Interact with a virtual **Account Executive** who understands your needs and guides you in creating the perfect brief. **Forget complex forms**: just a simple conversation is all it takes to **set up your research**.

### Digital twins for surveys and focus groups

Access an unlimited **virtual panel of consumers**, available 24/7. **Conduct surveys and focus groups** with participants perfectly aligned to your **target audience**, based on **real behaviors and free from biases.**

### Interact with personas

Explore **preferences and opinions** through direct conversations with **personas** based on real **behavioral data**. Test concepts and products in real-time, receiving **authentic feedback**.

### Ask copilot: intelligent data analysis

Explore your data through **simple questions in natural language**. **Our AI copilot identifies trends**, **generates** **visualizations**, and suggests relevant insights for your business.

## **Simple**, **intuitive**, **effective**: see **Odience** in action

Odience: transforming market research with generative artificial intelligence - YouTube

## The Numbers That Make a Difference

Immediate results instead of weeks of waiting:

94%

**accuracy** in **predicting** **consumer behavior**  
60%

**reduction in costs** compared to **traditional methods**  
24/7

**availability**

for your **research**

# Ready to Revolutionize Your Market Research?

Discover how Odience can transform your approach to understanding consumers.